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Article Marketing Plan: Part Two

In part one of this article I talked about the first two steps you must take in order to accomplish any kind of success with your article marketing efforts. You know that you must find a niche or topic you want to write about and then you learned how to compile a list of keywords using google’s keyword tool.

Without doing these first two steps you would not know what people were interested in and how they were searching for it online in the first place. So be certain if you haven’t read part one of this article to do so before you continue on with the remaining steps in this article. Now to continue lets talk about steps 3 and 4.

#3  Now it’s time to write your article. This is the part where alot of people get scared and just drop out all together, because they feel they are not a writer and that people would not be interested to read what they have to say. This is where you have to make a decision within your plan about how the articles are going to be written.

Here are some ideas to help you better understand.

  • If you feel confident enough and you feel you have the time then by all means write the article yourself.
  • If you don’t feel confident or you don’t have the time then maybe asking someone in your family or even hiring someone to write your articles could work.
  • You could even hire a freelance writer or someone form elance.com, rentacoder.com, guru.com or a number of other sites like these to write some good quality articles for a decent fee. (remember these articles will do their work for years to come so paying 8 – 12 dollars for a good article could bring you in hundreds or even thousands of dollars in the future.)
  • Another option is to use a piece of article writing software to help you craft your very own articles. One of the best I’ve found is “Instant Article Wizard” It will allow you to write a well crafted keyword rich article in as little as 15 minutes. And it will be an article that you can claim the rights to as well.

So as you can see there are many ways to actually get your articles written and this is a very important part that you must think about within the whole spectrum of your article marketing plan.

Once you have gotten your article written you have to let people know about it. You have to make them aware that there’s a new article that could help them out or give them some good information that they have been looking for.

#4 Now it’s time to put your article out on the web so people can see it,read it, and find your website that you want them to visit. To do this you will need to submit your article to an article directories or in this case many article directories.

Once again go to google an type in article directory and you will see a list of them come up in the search results. Now there are tons of these article directories out there but you want to focus on mainly the important ones that have good page rank and are highly respected by google.

You can usually find out this information when you actually go to one of these directories and look at the google toolbar in your browser.  If you don’t have this option you can check Alexa.com as well. One of the most popular article directories is EzineArticles.com and there a several more, but you only want to focus on the these major ones to start with.

Once you have your list of article directories to submit to then you are ready to submit your articles and start driving traffic to your website. If you follow these basic steps and create an article marketing plan before you begin you’ll see better results from your efforts.

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What is article marketing? Article marketing is a form of providing good quality information to readers so they see you as an expert in your field or niche. This in turn helps you to gain their trust and then makes it easy to convert your readers into participators of your offers. In many cases this can bring you in a lot of money as well.

For this mere reason I have written this quick article to show you why it is important to include articles in your marketing campaigns and to give you the main reasons why article marketing no-brainer.

1. Article marketing is relatively inexpensive if you hire someone to write your article for you. The cost to hire a professional writer to write a short 5oo word article could be about 20 dollars or so and yield many benefits into the future.

It is much cheaper than using PPC methods or other paid advertising methods. And if you choose to write your own articles it is absolutely free. It takes alot of time to craft good quality article if you are not an accomplished writer but the time you would put into could pay off majorly in the long run.

2. Article marketing can lend credibility to you or the product that you are promoting else where on the web. If someone sees an informative article and is told to click here for more information or to see other article you’ve written, most likely they will do so.

The reader has quickly become trustworthy of what you are telling them, therefore don’t take this for granted, continue to provide good quality information they can benefit from so that when you decide to make them an offer to buy something, they do it without heitation.

3. Your article can become viral in nature, causing of flood of traffic to your websites. Once you submit articles to article directories you will never know how many people will actually see your article over the next several years. The articles are forever.

Some article directories will close from time to time, but your articles will still live on. You see, the directory simply “gives birth” to the article and gets it out into the public domain. That means your published articles will remain indexed in the search engines. So, the article you wrote years ago can still draw in potential customers today.

4. Article marketing can also be used to provide links to your websites which in turn gives your website a better view in the eyes of the free search engines and SEO rankings.

Naturally, there are more reasons to apply aricle marketing in your arsenal but I just wanted to give you four quick reasons. The list could go on and on as to all the benfits that article will serve, but if there were no more reasons wouldn’t this be enough. That’s something to think about.


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